Until recently, the name “Berkshire Hathaway” was important and familiar almost exclusively to Wall Street, stakeholders and business blogs. But now, a stroll through a suburban neighborhood finds Berkshire Hathaway Home Services “for sale” signs. What had been Prudential Real Estate is now a sibling of Fruit of the Loom, Dairy Queen, MidAmerican Energy and […]
Interesting article in the October 6 New York Times. A business consulting service, How, is suing Chobani, a yogurt manufacturer, for promoting a tagline, “How Matters.” I’m certainly no attorney but I ask, one, can anyone own such a patently generic word as ‘how’ and two, being in different industries where is any cause for confusion among consumers, the […]
An important part of the Hawaiian Airlines’ image revitalization was the replacement of the airline’s aging interisland fleet of DC-9s with the new Boeing–717. Lindon Leader was asked to develop for the airline a new livery that “honors the past, while looking forward” and one that leverages the special qualities that define the State of […]
Earlier this year, Lindon Leader was an honoree at the 5th Annual Tribeca Disruptive Innovation Awards in New York City. The Tribeca Disruptive Innovation Awards, inspired by the Harvard Business School professor Clayton M. Christensen, aim to emphasize applications of and advancements in disruptive innovation theory that have extended beyond the original technology and industrial […]
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For over forty years Federal Express has led the industry it pioneered. Over this period, the company has met some serious challenges to its market leadership. This entry will discuss four such challenges occurring between 1992 and 2000, a period of immense change for both the company and its industry.
The following appeared in volume 2, number 1, of “Dimension,” the design journal of SEGD (Society for Environmental Graphic Design) in tribute to the late Los Angeles graphic designer, John Follis.
Work with usLindon is equally adept at strategy and design but what has impressed me most is his passion for understanding what Brazil is and who Brazilians are. This insight led to our new identity truly resonating in the marketplace.