‘how’ to create an argument
![Chobani tagline](https://leadercreative.com/wp-content/uploads/2014/10/HOW-2-master315-130x130.jpg)
Interesting article in the October 6 New York Times. A business consulting service, How, is suing Chobani, a yogurt manufacturer, for promoting a tagline, “How Matters.” I’m certainly no attorney but I ask, one, can anyone own such a patently generic word as ‘how’ and two, being in different industries where is any cause for confusion among consumers, the […]