Each of the many ways your company expresses itself visually, from a business card to building signage and from a payroll check to product literature, serves to define your organization’s corporate identity. Each, in its own way, imparts connotations of quality that greatly influence the perceptions of constituents.

Developing a powerful logo, and supporting it with a uniform and well-maintained graphic system, can provide you with a cost-effective means for ensuring that each communication is linked to every other communication; that all expressions of your brand, through the organization’s operating units, products and services, share a common message. A well-conceived and well-executed identity program extended across all applications will “build in” a pre-set level of quality while continuously reinforcing your strategic marketing objectives.