in 2009, the Bay Area Sports Organizing Committee produced the Summer National Senior Games, hosting some 15,000 athletes from around the country. Events were held at a variety of facilities on the Stanford University campus and at venues throughout the Bay Area. Leader Creative developed the logo for the event, as well as a Look of the Games tool kit of colors, typefaces and secondary graphics that were implemented across a wide array of print and electronic media. Leader Creative also created a family of 40 sport pictograms and a festive array of posters, decorative banners, kiosks and portable structures that temporarily personalized the Stanford campus to the Senior Games. The office also developed the Games theme line: “Long Live the Challenge.”