what is a sign?
The following appeared in volume 2, number 1, of “Dimension,” the design journal of SEGD (Society for Environmental Graphic Design) in tribute to the late Los Angeles graphic designer, John Follis.
Work with usWhat I like about Mr. Leader as a designer is that he makes an emotional appeal to the viewer through the logo with immediate brand recognition. His designs suit the nature of the brand, whether it be simple and clean or more colorful and dynamic.