brand character: shaping your corporate personality for strategic advantage
corporate identity as a strategic business tool
ten reasons for a corporate identity change
advantages of effective corporate identity
maximum impact signage
principles of cost-effective identity implementation
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I have the kind of relationship with Lindon where I can just speak very frankly with him. He knows the company very well, and he is excellent with the senior management at FedEx. They all respect him, so that helps me, because he has earned that respect from them.