St. John’s School

Houston, TX

For 60 years, St. John’s School teams were the “Rebels.” Yielding to contemporary political correctness and pressure from many colleges and universities, the School’s board of trustees determined a name change was in order. Leader Creative developed a graphic identity and implementation program for the newly renamed “Mavericks,” helping to overcome significant internal resistance from many students, parents and alumni reluctant to give up their long beloved “Rebels.”