Arts Alliance Labs

Boston, MA

Povo.com is wiki-based local guide to Boston, offering a variety of tools and content which can be used to enhance constituents’ hyper-local coverage. The Leader Creative designed Povo symbol pays homage to Piet Mondrian’s precise, geometric thick black lines separating areas of vibrant, primary colors. In Mondrian’s compositions one can imagine the lines as city streets, and the colored fields as areas of interest and importance. In the Povo symbol the seeming “flatness” of a Mondrian canvas becomes dimensional as a Mondrian-like grid wraps around a sphere. The sphere suggests community—on a macro level a bird’s-eye view of an entire city; on a micro level, the exquisite complexity of an urban street corner.