2 Comments

  1. JD

    This seems like a very weak Trademark case, especially given the vastly different goods/services.

    Reply

    • I agree. Yet perhaps the times are changing. Thirty years ago there were far greater dissimilarities between industries than simply a difference in goods and services. Then, communication tactics were limited to TV, radio and print. There would have been less opportunity for media crossover between How and Chobani. Today, with the ubiquity of social media and the Internet—and a massive increase in consumer contact points—one might wonder whether the dividing line between vastly different categories (in this case, B2B consulting and food) has sufficiently blurred as to possibly cause consumer confusion.

      Reply

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