An important part of the Hawaiian Airlines’ image revitalization was the replacement of the airline’s aging interisland fleet of DC-9s with the new Boeing–717. Lindon Leader was asked to develop for the airline a new livery that “honors the past, while looking forward” and one that leverages the special qualities that define the State of Hawaii as a unique, diverse and beautiful destination.
The recent 2014 DesignAir review reads: “Placing in our Top 3 liveries for the past three years, Hawaiian Airlines has finally claimed the crown for 2014, pipping the very popular Fiji Airways to the post, who won the title last year. It certainly is the most elegant and beautiful airline liveries around. The addition of Pualani (roughly translated, Heavenly Flower) on the tail has really given it a historic and culturally connected image. However the use of the leaf motif and the bright purple and pink colours make it feel exotic and modern.”
“The whole look sits well with the judges, who have celebrated the use of colour, design and balance. Just a mere 6 colours make up the tail design, yet provide the illusion of depth and shade. It’s great to see one of America’s best airlines take the top spot, and with many exciting developments for the airline in the future, we can’t wait to see the airline in more and more airports around the world in the years to come.”